British American Tobacco Japan (Headquarters: Akasaka, Minato-ku, Tokyo; President: James Yamanaka) is a heated tobacco device called “coal(TM) From 28 November (Monday), 4 brands in a series of 20 sticks of the exclusive “Lucky Strike” tobacco stick from the hyper series (Glow Hyper) will be available in convenience stores across the country and coal country.(TM)store, general tobacco shop(※1)glo & VELO official online store for 450 yen (tax included).
Since its birth in 1871, Lucky Strike, featuring the deep traditional taste of tobacco, has continued to evolve in response to the changing needs of consumers, and has been a favorite with many customers for over 150 years and I received it . Launched in 2021, Lucky Strike’s first heat-not-burn cigarette, coal(TM)” is a product that allows you to enjoy a full taste by realizing the original taste and depth of tobacco even with a heated tobacco stick. It has been very well received, with comments such as “I can enjoy that robustness and kick worthy of its name” and “This was the first time I used heat-not-burn tobacco, but I managed to enjoy the taste and full Lucky Strike aroma with a richer taste than expected.”(※2)
This time, coal(TM)With the desire to offer the full taste of the dedicated series “Lucky Strike” to as many consumers as possible at an affordable price, we have created a lineup of 4 brands of 20 bottles per pack while maintaining the taste. selling for 450 yen (tax included).
BAT Japan aims to meet the needs of cigarette users who are interested in heated tobacco but are unable to use it for reasons such as taste and texture, as well as users who already enjoy heated tobacco.(TM)Our aim is to expand the variety of devices and dedicated cigarette sticks, including “LUCKY STRIKE”, “KENT”, “KOOL”, etc., which are familiar to cigarette smokers. We offer a variety of choices to consumers by developing brands and offer more flavors such as capsules, menthol, and flavours. Moving forward, we will continue to respond to the diverse needs of existing heat-not-burn tobacco users, while at the same time expanding our portfolio of products (PRRPs) that have the potential to reduce health risks.(TM)(better tomorrow)”.
* 1 may not be available in some stores.
*2 Based on our research. Results of a user survey conducted on 300 people (survey period: November 1, 2021 to November 30, 2021). The comments are based on personal impressions only.
Product Overview
coal(TM) Lucky Strike Series for hyper (heat-not-burn tobacco products)
* The image is an image.
glo stores (TM) nationwide * Click here to search for a store (https://www.discoverglo.jp/glo-store)
glo and VELO Official Online Shop (https://www.shopglovelo.jp/)
*1 The expression “smooth” does not mean that the adverse health effects of this product are less than some other products.
*2 This tobacco product does not contain berries or fruit juice.
*3 May not be available in some stores.
* 4 The coal series (TM) hyper “Lucky Strike” (12 bottles) 4 brands will be discontinued after December 2022.
About BAT Group
The BAT Group (British American Tobacco Group), founded in 1902, is a leading multi-category consumer products company. By increasing consumer enjoyment and less risky product choices and by reducing the impact of our operations on health, we aim to create a better tomorrow.(TM))” aimed at.
heated tobacco coal(TM)About the latest information about
The latest information about products and campaigns can also be seen on the official website and the official Instagram account.
・ coal(TM)Official website: https://www.discoverglo.jp/
・ coal(TM)Official Instagram account (@glo_japan): https://www.instagram.com/glo.japan/
BAT Japan Company Profile
Company name: British American Tobacco Japan LLC
Location: 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220 Midtown Tower 19F (Reception)
Representative: President James Yamanaka
Overview: BAT Japan is a member of the international BAT Group (headquartered in London), the largest tobacco group in terms of sales among listed tobacco companies. In Japan, in 1984, we started the tobacco sales business. In 2001, the company name was changed to BAT Japan, and we import about 100 brands of cigarettes, smokeless tobacco, oral tobacco, etc. from overseas bases. Major brands in Japan include KENT, KOOL, LUCKY STRIKE, neo(TM)), glow (glo(TM)) and VELO.
URL: https://www.batj.com/
■ Requests for methods of publication
The BAT Group has established voluntary international standards for the appropriate marketing of tobacco products. For this reason, we ask all parties involved to refrain from communicating with people under the age of 20 and to display the “Smoking and Health Precautions” in all communications regarding tobacco products to consumers. Regarding non-heat burning tobacco products, we would like you to consider displaying “Health Precautions” when posting articles. Thank you for your cooperation.
