Nielsen revealed that advertising spending in September 2022 was 9,741 million baht, an increase of 18.79 percent from the same period last year. by all mediums all grow butThe most outstanding is cinema media worth 547 million baht, a growth of 4,107%. Followed by out-of-home and mobile media at 1,264 million baht, a growth of 90.94%, while print media of 240 million baht, the lowest growth of only 0.42%, was the first “positive” rate after facing a black spot throughout. the year.
In the 9 months (January-September 65), the total money is 88,108 million baht, which grows 11% Types of media are classified as follows.
– Television worth 47,490 million baht, growing 1.03%
– OOH media and mobile media, worth 9,795 million baht, growth of 37.96%.
– Media in cinemas worth 5,636 million baht, growing 204.81%
– Radio worth 2,463 million baht, growing 3.44%
– Publications worth 2,255 million baht, a contraction of 2.17%.
– In-store media worth 653 million baht, 34.36% growth
– Internet media worth 19,816 million baht, growing 8.59%
In addition, it is 9 months that various industries Return to spending on advertising is active. Because they are in almost every positive area, only 5 industries are immersed in them “Under negative” Belt-tightening, spending slowdown, including retail and restaurants worth 8,789 million baht, down 3%, household products 2,900 million baht, down 13%, telecommunications, 2,442 million baht, down 16%, electrical appliances 1,439 million baht, down by 13% in clothing and accessories 247 million baht, a decrease of 38%
The industry sector has returned to using advertising budgets.
partIndustry that spends more money and pays the most Still food and beverages, 14,299 million baht, an increase of 7%. Personal products and cosmetics 10,994 million baht, an increase of 2%, media and marketing 4,744 million baht, an increase of 5%, etc. There are still interesting categories. Spend a lot of additional money, such as the government sector, 3,051 million baht, an increase of 59%, tourism 1,499 million baht, an increase of 120%, etc.
Saipay Company One stable remained the same: Unilever Thai Trading for 9 months spent more than 2,784 million baht, a decrease of 24% from the same period last year, using more than 3,670 million baht, followed by Nestle (Thai) over 2,112 million baht, a decrease of 7. % from the same period last year and Procter & Gamble (P&G) over 1,801 million baht, an increase of 5% from the same period last year.
The Prime Minister’s Office was placed in the Top 10 for the first time with a chapter on the advertising budget.
Looking at the Top 10, spending the most money, there is still mass marketing (distribution of toothpaste, Thep Thai, Lin sugar), worth more than 1,556 million baht, an increase of 1,186 million baht from the previous year , mono shopping for 1,285 million baht, a decrease from the previous year Over 1,493 million baht, Coca-Lo (Thailand) over 1,071 million baht, a slight decrease from the previous year, using more than 1,082 million baht.
Toyota Motors Thailand 1,064 million baht, an increase of 785 million baht from the previous year, GMO shopping over 1,037 million baht, an increase of 954 million baht from the previous year. The Prime Minister’s Office is over 980 million baht, an increase of 288 million baht since the previous year, or an increase of almost 700 million baht, and this is also the first time in the Top10. Ending in Tri Petch Isuzu Sales, more than 966 million baht, an increase of 509 million baht from the previous year.
