Apple bets on immersive entertainment

Virtual reality

The Cupertino company has confirmed that it has acquired NextVR, a start-up that provides event content for virtual reality headsets.


The California start-up’s app has so far featured 3-minute clips from NBA games.


NextVR closed its offices in Newport Beach, California this week, saying on its website “going in a new direction”. Generally talkative about its acquisitions, Apple this time confirmed the information that had been exposed last month. The Cupertino firm did not disclose the price of the transaction, estimated at $ 100 million by the 9to5Mac site. She also recalled that she does not discuss her goals or plans, saying only “buy from time to time from small technology companies.”

NextVR specializes in the dissemination of immersive content. Its free application allows you to watch, via immersive glasses, extracts from matches of the NBA, the American professional basketball league. Users of the Oculus Quest platform rated it rather well, with some saying they were willing to pay to see all of the basketball matches in this form. Besides the NBA, NextVR has signed deals with entertainment networks like Fox Sports. The Californian start-up is also active in live streaming in virtual reality, whether for concerts or games of video games.

Immersive glasses not for tomorrow

Apple is expected to integrate NextVR into the overall development of virtual and / or augmented reality devices with accompanying software and content. The firm should not leave immersive devices before 2022 at least, according to Ming-Chi Kuo, analyst at TF Securities cited by CNBC. NextVR provides content to several virtual reality headsets, including those from Facebook (Oculus), Sony (PlayStation VR), HTC (Vive) and Lenovo.

Apple’s purchase of NextVR is at least the third this year after Apple’s Voysis, an Irish start-up specializing in voice technology, and Dark Sky, a popular weather app.

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