On the eve of the Brazil game, sales of convenience store energy drinks doubled
Non-alcoholic beer is also popular during the morning commute, and food sales are huge
On the 3rd, when there was a match against Portugal, people were buying goods at E-Mart 24 near Gwanghwamun. [사진 이마트24]
On the 5th, while the soccer match between Korea and Brazil was held at 4 am, it was found that there were many sales of non-alcoholic beer, energy drinks, and convenience foods in convenience stores on the same day.
E-Mart checked 24 sales data between 8:00 pm and 10:00 pm the day before the match between Korea and Brazil. As a result, compared to the 14th of last month, 81% of non- alcohol, 56% energy drink, 26% RTD (Ready to Drink) coffee, 44% snack, chilled Sales of alcoholic beverages and foods increased significantly, including frozen convenience foods by 39%, sandwiches 27%, and triangular gimbap 22%.
Since the game started at 4:00 am and ended in the morning, it seems that non-alcoholic beer, energy drink to wake up, and RTD coffee have been sold more than alcoholic drinks. During the same period, wine also increased by 65%, which E-Mart 24 speculated was due to an unprecedented discount event in December rather than purchases to be enjoyed at dawn.
At the 7-Eleven convenience store, sales of energy drinks increased 2.5 times between 8:00 pm and 12:00 am on the 5th, the day before the football match against Brazil on December 6. It is interpreted that he bought an energy drink in advance to wake up to watch an early morning game.
Sales of convenience foods such as bento boxes, gimbap, and triangular gimbap also increased by 25%. Along with this, sales of beer (30%), snacks (45%), instant chicken (40%), and dry snacks (35%) also grew. In addition, refrigerated and frozen snacks sold 25% more.
An official from E-Mart 24 said, “Unfortunately, we did not advance to the quarter-finals, but we support the players who did their best.”
A 7-Eleven official said, “Because the match was held at dawn, demand for convenience stores was concentrated in the evening the day before. Analyzed.
Reporter Kim Chae-young chaeyom@edaily.co.kr
