BLUE phones start here at 100 euros

The design comes from Florida, but obviously the technology comes from China: BLU now wants to conquer Europe at relatively low prices. Will it work?

Although the BLU brand (short for “Bold Like Us”) has long established itself in the United States, Europe is so far a pristine territory for them. No wonder they’re going uphill overseas, after all they flirt with the fact that cheap mobile devices were designed in Florida. Of course they are only cheap because they are made in China like much of the competition.

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