Controversy over expiration date of ‘popular in China’ Buldak-bokkeum-myeon… Samyang “Regulation Compliance” (Comprehensive)

6 months for domestic consumption in Korea, 12 months for products for export to China… Controversy over ‘discrimination’ on Weibo

Samyang Food’s Korean website says 6 months… Samyang “Addition of antioxidant ingredients for export”

Expiration date indicated on the packaging of Buldak Fried Noodles for export to China

[웨이보 캡처. 재판매 및 DB 금지]

(Beijing = Yonhap News) Correspondent Kim Jin-bang = There is a controversy that Samyang Foods’ hot chicken fried noodles, which are popular in China, have different expiration dates for products for domestic consumption and for export.

According to the Chinese Observer Network on the 10th, it was confirmed that the shelf life of Buldak Fried Noodles sold in China is 12 months, twice as long as the domestic products sold in Korea.

The Observer Network reported that after inquiring at the flagship store of Tmall Samyang Foods, China’s largest e-commerce site, it was confirmed that the expiration date ‘double mark’ of Buldak Fried Noodles was true.

A representative of Samyang Food’s flagship store said to the observer network, “We are an importer, and all related products are produced in Korean factories.” “Korean manufacturers are designing and printing Chinese packaging directly.”

Chinese netizens also posted a post on Weibo, a Chinese social media site, saying, “The shelf life of Buldak Fried Noodles sold in China is 12 months, but the product description on Samyang Food’s official website says 6 months.” shared with

On Weibo that day, the hashtag ‘Buldak Fried Noodles_Expiration_Double Mark_Exposure’ recorded 540 million views and rose to the ‘Hot Issue Ranking’.

The Korean page of Samyang Food’s website says the shelf life of Buldak-bokkeumyeon is 6 months, but the Chinese and English pages say it is 12 months.

The same goes for not only Buldak-bokkeum-myeon, but also Samyang Ramyun, the representative product.

Observer Network pointed out that according to Article 9 of the “People’s Republic of China Import and Export Food Safety Management Law”, which came into force in January of this year, imported food must comply with Chinese laws and national food safety standards.

“The average shelf life of instant ramen in China is six months,” he said.

The Chengdu Food Inspection Research Institute conducted an ingredient test for three types of Samyang Foods ramen that was over 6 months old after production at the request of Chinese media after the expiration date was controversial.

Regarding the controversy, Samyang Foods explained that the shelf life of products for export is 12 months for products exported to other countries as well as China in consideration of the logistics process such as customs clearance.

In a phone call with Yonhap News on the same day, a Samyang Food official said, “Unlike Chinese media reports, the shelf life of products exported to China is not only extended, but all exported products have a shelf life of one year, considering the logistics situation.” We are distributing our products according to standards,” he said.

“Exported products are not easily distributed unlike domestic products, so we only release products that have passed the expiration date test with antioxidants,” he explained. .

Since 2016, Samyang Foods’ exports have increased as Buldak Fried Noodles has been popular in China and the United States, and overseas sales accounted for 57% of its total sales.

In particular, in China, as the ‘mukbang’ content became popular on video platforms, this product has grown rapidly to the extent that it accounts for 45% of Samyang Food’s overseas sales.

Last year, at the ’11/11 Shopping Festival’, the biggest shopping event of the year in China, it also recorded about 11 billion won in sales, ranking first in the bestseller list.

Recently, in China, interest in food safety is growing, as a factory that was manufacturing Chinese pickled food ‘Song Chai’ while wearing shoes was caught in a consumer complaint program.

Comparison of expiry dates for Buldak-bokkeummyeon posted on Weibo in China
Comparison of expiry dates for Buldak-bokkeummyeon posted on Weibo in China

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