COVID-19 forces Periwinkle to close its boutiques


Children’s clothing brand Periwinkle is the latest victim of the pandemic with the 14-year-old company permanently closing its boutiques although for now it will continue to sell in some department stores and its online store.

“The COVID-19 pandemic has affected every person beyond what anyone could have ever imagined …[while] we are one hundred percent in support of the [health and safety] precautions as the safety and protection of our customers’ families should always come first … the same measures have also led to circumstances that no longer allow our boutique businesses to be sustainable in the foreseeable future, and it is something that unfortunately , we must face and accept, ”the company said in a statement posted on its website and Facebook page on Sept. 28.

Known for hand smocked dresses and special occasion clothing, the luxury kidswear brand has announced that all of its standalone boutiques will be closed although it will continue to offer its clothes in some rustic and SM stores. “until further notice” while moving more of its operations online via the website

Periwinkle has boutiques in Shangri-La Plaza Mall, TriNoma, Marquee Mall, Alabang Town Center, Eastwood Mall, SM Mall of Asia, SM Megamall, SM North (The Block), SM City Clark, SM City Pampanga, SM City Lipa, Robinsons Manila (Midtown), Robinsons Galleria (east wing), Harbor Point, Robinsons Magnolia, SM Aura and Ayala Fairview Terraces.

“Our heartfelt thanks to all of you for your unremitting encouragement and support over the years. Closing our stores breaks our hearts, but the memories will live on and keep us inspired as we move forward towards whatever the future brings us, ”the company said.

“We pray for better days to come. For now, we hope to see you online! ” he added. – ZBC

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