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France is preparing a “Marshall plan” for tourism

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Hit hard by the coronavirus crisis, the tourism sector will benefit from “a great Marshall plan”. The French government plans to invest 1.3 billion euros to revive an activity essential to its economy.

French authorities finalize this week the outlines of a “grand Marshall plan” of investment, up to 1.3 billion euros, with a view to support the tourism sector hard hit by the health crisis, said Monday, May 11, Caisse des Dépôts.

“This is an equity program which will be validated and arbitrated by the inter-ministerial tourism committee [prévu le 14 mai, NDLR] which is chaired by the Prime Minister. And this is what is called equity, it is not a loan, (…) it is truly investment “, said Olivier Sichel, deputy director of Caisse des Dépôts, on France Info.

>> To see: Tourism: the economy of the Loire castles threatened by the coronavirus

“The timetable will be set by the government (…) and then we will deploy with the government and the various stakeholders all these sums as needed”, added Olivier Sichel. “The goal is really that everyone has an answer to their problem and that we make a big Marshall Marshall plan’ of tourism, “he said.

“We will be very demanding on the environmental quality of projects”

This plan will be implemented by Bpifrance, a subsidiary of the Caisse dedicated to businesses, he continued, specifying that these investments would in particular be subject to environmental and digital criteria.

“We have to have a new tourism emerging from the crisis, tourism that is more sustainable, more participative and more digital,” he said.

In this perspective, “we will be very demanding on the environmental quality of projects (…) and digital, it is also a condition for making the offer accessible to all French people, to better enhance it”, pointed out the leader.

For example, the Caisse des Dépôts group will invest 10 million euros in investment for the development of a second Futuroscope fleet.

With AFP

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