GMM Grammy is laying the carpet to build an ecosystem to strengthen the music business

After the Covid-19 epidemic situation eased, leading to the global music industry. started to recover and come back to grow again While the trend of the global music market, “K-pop” music continues to gain popularity.

On the other hand, users are becoming more interested in listening to old songs, including the TikTok platform, becoming a medium that helps promote music through short videos as well. Gradually seeing concerts and music festivals coming back to be organized again. It is a factor that supports the bright future of the music industry.

“GMM Grammy” Standing giant in the music industry See opportunities to continue to create added value for the Thai music industry as well as bring Thai music into the global music industry Hoping to push it to be a Soft Power, creating a huge amount of money to Thailand, boosting the economy

Noramon Chucheepchai Senior Marketing Director, GMM Music, GMM Grammy Public Company Limited reveals an overview of the Thai music industry. Thai users are still popular Listen to 78% of Thai songs, 22% of them are foreign songs. with a share of 48% of luk thung songs and 34% of them are mainstream songs, including pop, rock, retro, old songs, the rest 18% are new trends that are hot in the indie hip-hop genre

In terms of market share or market share, the Thai music market when categorized by genre Grammys accounted for more than 50% of the market across all genres, especially rock at 91%, with music pop, retro and old at 58%, and luk thung at 63%.

Noramon Chucheepchai

“The Grammy music business continues to gain popularity and continues to grow. We therefore continue to build an ecosystem for the music business from upstream, midstream and downstream to strengthen it.”

For the guidelines for creating an ecosystem for the music business including

1. Recruitment process : Open for auditions to find talented young people such as pop, idol, rock, indie, lukthung and tido to train to be an artist in training as well as strengthen the development of more people into the industry music

2. Development process : All artists in training will receive the development of various skills from the institute. Learn the artist profession with global standards, GMM Academy, aiming to become a professional artist. which meets international standards

3. The process of creating works: when practicing until they pass the International Quality Training Program standard and have the potential to become a professional artist. each artist’s work is a creation. Our aim is to bring out the artists’ potential and individuality in terms of music styles and characters until they are ready to go to the market. Once it is out, we continue to improve. with the goal of becoming a professional and the next star

There are also plans to launch additional record labels to cater for music diversity. That will happen in the future, the latest part, “Tidol Music”, a new record label that is molded to penetrate the fan club. The new generation, who are teenagers in the north-eastern region. Support the hot new Isan luk thung stream

In addition, the company also develops artists to be distinguished. together with the development of music to be more diverse in music Giving opportunities to Thai artists to appear in the eyes of the world and lead to the important Soft Power of the country.

“If you make an artist famous in the world, he will become a powerful Soft Power, bringing income to the country. as well as continuously driving the Thai music industry.”

Currently, Grammy has created a new blood artist that is diverse and covers many segments, divided into rock genre, with many famous artists such as Thai Tosamit, Tree Man Down, Tilly Bird, Joey Phuwasi The owner of the popular song “Duangduean” 170 million views and just created a phenomenon of 100 million views on YouTube within 2 weeks with the song Na Nathong, the band CLOCKWORK MOTIONLESS, and the song released which is hot throughout and across the country with 209 million views.

Math Lukthung-Tidol with millions of fans on online platforms such as Lam Ploen Wongsakorn with 1.65 million followers on Youtube and 1.2 million TikTok applications Belle-Nipada with followers in the TikTok application 4.7 million people and Facebook 1.2 million people, Mintra Inthira, who has 1.2 million followers in the TikTok application and 7.6 hundred thousand people on Facebook. There is also Tree Chainarong, the godfather of the million dollar steering wheel, Wiang Narumol, Beer Phrom Phong, Nek Narupon, Euler Benz Muangloei and Ja Singchai

Pop artist Begin to welcome the 36th birthday with the opening of the 22nd album of the forever superstar Bird Thongchai McIntyre, who launched to send happiness to everyone in 720 degrees, pop Pongkul with the song Salakchit, which was ranked number 1 on Billboard Country Housing, etc.

In addition, it has also joined media alliances such as VGI, the BTS SkyTrain (BTS) which are located in prime locations or important landmarks in the city center such as Siam Square, Asoke. at the Grammy Group to create Interactive with Content 3D to connect artists and fans closer together It is also another channel for developing content creation that is fun and interesting and can be used to develop music marketing communication to get a variety of new and different formats. interesting meet the needs of the target audience clearly and reach more