Group Ive (IVE: Ahn Yujin, Autumn, Lay, Jang Wonyoung, Liz, Yiseo) celebrated their 1st anniversary.
Ive, who made a great appearance in the music industry with his debut album ‘ELEVEN’ on December 1 last year, showed incredible results for a rookie in his first year, making 2022 the ‘year of Ive’.
At the point of less than a year since their debut, Ive has won 37 crowns in music broadcasting (‘Eleven’ 13 crowns (including the triple crown of 3 terrestrial broadcasters), ‘LOVE DIVE’ 10 crowns, ‘After LIKE’ 14 crowns) and won the title of the most prominent in the world of music broadcasting in 2022, and those who swept the rookie prize and the main prize in various award ceremonies won the rookie prize and the grand prize at the same time through “MMA 2022 (Melon Music Awards)” and “2022 MAMA Awards.” This year, he won a total of 5 rookie awards and 2 grand trophies.
Ive’s syndrome soon led to sexuality. Their first album, their debut single ‘Eleven’, set a record of 150,000 copies in the first week of sales, marking an unusual start. The second album single ‘Love Dive’ which was later released set a record for Beginnit Chodong’s sales of 190,000 copies within two days of its release, with a total of 330,000 copies. With only two single albums, Ive broke the record of selling 1 million copies within 6 months of their debut, the fastest among girl groups ever. , achieving a high career of its own, as well as gaining steady popularity even after the Initial Chodong sales account ended, achieving million seller sales by selling more than 1 million copies.
They also set remarkable records on major music charts. Ive, who climbed into the top 3 on the main music charts with ‘Eleven’, managed to get the first position on Melon’s daily chart with ‘Love Dive’, and then showed good results by reaching the top of the daily charts of all music sites. The strength of Ive’s sound source also led to ‘After Like’. Not only did it achieve a ‘perfect kill’ on all streaming sites in Korea within 22 days of its release, but the previously announced ‘Eleven’ and ‘Love Dive’ remained in the top ranks side by side, establishing their themselves as strong. music sources.
As if to prove this, on the ‘Best Songs 2022: Korea’ chart published by Apple Music, ‘Love Dive’ was in 1st place, ‘Eleven’ was in 2nd place, and ‘After Like’ was in 9th place. Even the song ‘ROYAL’ from the single album was ranked 79. This is a chart that selects the 100 most played songs in Korea in 2022, and Ive showed the powerful sound source power by placing the three title song at the top.
Its global popularity is also great. ‘Eleven’ ranked 37th and ‘Love Dive’ ranked 39th on Apple Music’s ‘Top Songs of 2022: Japan’ chart, and starting with ‘Eleven’ on the US Billboard chart, Ive’s ‘Love Dive’, which succeeded to chart in both. ‘ and ‘After Like’, has been showing his presence by raising his name without a gap since his first successful entry into the Billboard.
This popularity can also be confirmed through Spotify. With the three Korean single albums released so far, Ive has recorded more than 500 million cumulative streams. In addition, the number of views of the music videos of the three title songs released also exceeded 100 million views, recording three consecutive mega hits and enjoying hot popularity.
Ive, who is in the spotlight as a living legend and K-pop star who has surpassed a rookie record, has released the first anniversary records of his debut.
As the meaning of ‘I WEDI = IVE’, Ive (IVE) took the first step in the music industry by expressing the confidence of a ‘complete group’ rather than a ‘growth group’ story with the confident charm of independent women.
Ive’s confidence is a result of taking on challenges. Ive, who has been focusing on finding songs and parts optimized for each member’s vocal range and vocal quality through test recordings even before his debut, said that in the process he would be able to try on different styles of songs by spending different genres with each one. the individual’s personality. He showed faith and potential, and this became a step towards building Ive’s own color.
Ive’s first three titles, ‘ELEVEN’-‘LOVE DIVE’-‘After LIKE’, all show different musical textures, but through the words, Ive created a trilogy of narcissism and completed Ive’s world view. Ive, who challenged various genres without being bound by a certain image or a standard formula that a rookie must adhere to, created a sensation by displaying trendy music, performances and images, imprinting the group’s identity and a unique team color.
The Ive Syndrome hitting the music industry has become the ‘first’, ‘shortest’, ‘longest’ and ‘best’ title, enabling them to establish themselves as ‘MZ Wannabe Icons’. Ive, who held the trophy for first place on a music show just 7 days after his debut with ‘ELEVEN’, won the title ‘No.’, followed by a slaying on the triple crown of terrestrial music broadcasting, a recording venue of ‘the biggest triple crowns ever in a girl group’s debut song’.
The second single ‘LOVE DIVE’, which was chosen as the best K-pop song and album of 2022 by Time magazine in the United States, showed long-term success on the charts, starting with 10 domestic music broadcasts. It entered the US Billboard chart for 29 consecutive weeks and wrote the record of ‘the longest charting among K-pop girl group songs in 2022’, and the ‘first longest charting period for a Korean girl group song’ on the Apple Music Chart worldwide for 100 days in a row. Also, on the Apple Music Japan chart, they managed to become ‘the first Korean girl group to enter Japan’s weekly chart’. The record continued on the domestic charts. It entered the top 10 of the Melon Weekly Chart for 30 weeks, setting a record for the ‘longest-running top 10 among girl groups ever’, and entered the top 5 of the Melon Chart for 3,260 hours, and it was chosen as ‘Top 5 Long Term Ruler Songs 2022’. The third single ‘After LIKE’ achieved ‘Perfect All-Kill’ by topping the real-time and daily charts of all music sites within 22 days of its release. It broke its own record and won the title of ‘Biggest No.1’ ‘on musicals in 2022’. Ive, who showed good results not only in Korea but also overseas, entered the US Spotify chart at 82nd place, recording the record of ‘the first record and the highest position as a new 4th generation group’. Based on these results, ‘After After’ was also selected for the first time on Spotify’s ‘New Music Friday’, a playlist of important new songs, and proved its global popularity by participating in ‘Spotify Holiday Singles ‘, the only Korean artist in 2022.
Within a period of less than a year since his debut, Ive held two prestigious trophies in his arms, showing the spirit of winning the rookie award and the grand prize at the same time through ‘MAMA AWARDS 2022’ and ‘MMA2022 (Melon Music Awards)’ They set a record 37 crowns, showing career highs in every album released, confirming that they are the only group ever.
Ive, who topped the Daily Melon Chart for the first time with “LOVE DIVE,” has gone on to score multiple No. 1s with three title songs, including taking No. 1 on the Melon Monthly Chart in June and September, 1st on the ‘Global K-Pop’ Circle Chart 4 times, 1st on the ‘Digital’ Monthly Chart 2 times, and 3 times on the ‘Streaming’ Monthly Chart.
Even on the 2022 annual chart, Ive’s performance shone. They entered a total of four charts of the US Billboard year-end chart, and in Spotify’s year-end chart, ”LOVE DIVE” ranked 6th as one of the 10 most streamed K-pop songs as the only 4th. generation group. In addition, they were also selected in the Korean and Japanese ‘TOP Track 2022’ playlist, ‘TOP Artist 2022’, ‘Pop Artist of 2022 Japan’, and ‘Top K-Pop Artists of 2022’. It was also proudly named on the Korean and Japanese charts of ‘Top Songs of 2022’, Apple Music’s annual chart. In the Korean chart, ‘LOVE DIVE’ ranked 1st, ‘ELEVEN’ ranked 2nd, ‘After Liking’ 9th, and the b-side song ‘ROYAL’ entered the 79th position, and on the Japanese chart , ‘ELEVEN’ was in position 37, ‘LOVE DIVE’ was in position 39. It proved to be a new music powerhouse.
Following the sound source, the album chart also drew attention with an amazing record. Ive, who achieved a career high above the previous one with ‘After LIKE’, became the first half million seller on the first day of release, and became the group that achieved ‘million sellers’ by selling 1 million copies immediately on the 11th day of release.
Not only did he sell more than 2.7 million copies with just 3 single albums, but all 3 title songs achieved 100 million streams and 100 million music video views on Spotify, revealing Ive’s global presence.
Kim Hye-young / Photo courtesy of Starship Entertainment
