When Jonathan Anderson joined LOEWE in 2013, he brought a whole new life to the brand, surprising viewers with eccentric silhouettes and surreal elements. In his latest Spring/Summer 2023 runway show, he continued to interpret in a unique humorous way, from delicate flowers to design elements inspired by retro games.
Anthuriums, LOEWE’s favorite flowers this season, became the center of the fashion show with a huge reproduction. Models walked down the runway in dresses with jutting hips, hemlines as rigid as frozen ice. Hand-painted flowers adorn the glossy garments, reminiscent of ceramic artwork. Then the pixelated T-Shirt, hoodie and pants came from the 8-bit digital world to the physical world, especially the “frame” height of the clothes restoring the 8-bit style effect. In addition, a series of pieces with extended sleeves also appeared in the fashion show this season, and interested readers may wish to scroll up to see the full look.