The French L’Oréal will stop using terms referring to white, such as bleach or light, on the packaging of its skin care products. According to Reuters, its spokesman said on Friday. The world’s largest cosmetics manufacturer is responding to growing criticism of social networks and is taking a step back after a similar announcement was made by the British-Dutch company Unilever.
Unilever and L’Oréal are the two largest players in the global whitening cream market. These products are popular in numerous Asian, African and Caribbean countries where light skin color is considered desirable.
For example, L’Oréal produces Garnier Skin Naturals White Complete Multi Action Fairness Cream. At a time when the world’s attention is focused on protests against racial intolerance, Unilever has earned criticism primarily for its brand Fair & Lovely.
Johnson & Johnson decided to go one step further. It has its roots in the United States, where a wave of demonstrations broke out a month ago after the death of a black man, George Floyd, who had been kneeling on the neck by a white police officer for several minutes while arrested, even though Floyd asked for help because he could not breathe. The company has decided to stop selling its Neutrogena and Clean & Clear whitening creams for the Asian and Middle Eastern markets.