Microsoft Xbox wants to expand more original Japanese games to attract Asian players to support them, including cooperation with Kojima Studio led by Hideo Kojima #playstation (182959)

In recent years, Microsoft has continued to change its past weak sales in the Asian market. In addition to including more game content and establishing close cooperation with Japanese game companies, it has also continued to promote the Xbox Game subscription service Pass. , and has made many AAA games, or timely content It can be played through the Xbox Game Pass service on the day of launch, so it has managed to attract many players to support.

At the IGB Japan online event held recently, Sarah Bond, Microsoft vice president and head of Xbox game creator experience and ecology, said that in the future Xbox will continue to expand more original Japanese game content to attract more Japanese and Asian gamers support.

Sarah Bond said that more than 250 companies in Japan are currently responsible for promoting the development of Xbox game content, and it has released 150 games in total, with 100 of them even listed on the Xbox Game Pass service, and recently announced that 15 new games will be developed in Asia There are 13 games from Japanese teams.

Prior to this, Phil Soencer, the head of Microsoft’s Xbox business, also revealed during the Tokyo Game Show 2022 that more original game content created by Japanese developers will be added to the Xbox platform in the future, including a collaboration with Kojima Studio led Hideo Kojima • Launching new original works on the Xbox platform to attract more players to support them.

In fact, Microsoft has continued to cooperate with Japanese developers in the past to expand the Xbox game line, while also reversing the stereotype that most of the Xbox platform’s income is based on European and American game works, hoping to further compete with Sony’s PlayStation game. platform in the Asian market.

However, at present, PlayStation still maintains close cooperation with key Japanese game developers, and at the same time, it continues to launch many platform-limited or time-limited game times, making many players more inclined to support PlayStation.

However, in recent years, Microsoft has continued to change its past weak sales in the Asian market. In addition to including more game content and establishing detailed cooperation with Japanese game companies, it has also continued to promote’ r Xbox Game Pass subscription service. The content can be played through the Xbox Game Pass service on the day of its launch, so it has managed to attract the support of many players. At the same time, it has also driven the sales of Xbox game consoles in Japan and other regions. Even when the PlayStation 5 continues to face a shortage of supply, sales of the Xbox Series S have continued to grow. Beyond the PlayStation 5 in Japan.

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