Milton Glaser, co-founder of New York Magazine and famous graphic designer behind the “I ♥ NY” logo, has died, according to the magazine.
“On behalf of the New York family, my thoughts are with those close to Milton today, especially his wife Shirley. We have lost a brilliant designer and a great New Yorker,” said New York Governor Andrew Cuomo, in a statement to CNN.
A street vendor brandished an “I ♥ NY” t-shirt in 2009. Credit: George Rose / Getty Images
Born in 1929, Glaser made his design debut at the Cooper Union for the Advancement of Science and Art in New York. He then launched Push Pin Studios in 1954 with several former classmates, who “exerted a powerful influence on the direction of global graphic design,” according to the Glaser website.
In 1968 Glaser founded New York Magazine with Clay Felker, and was president and director of design until 1977.
Glaser is perhaps best known for designing the iconic and ubiquitous “I ♥ NY” logo. It was created in 1977 to promote tourism in New York State amid the city’s crime wave, the infamous blackout and widespread economic hardship.
His conceptual sketch, hastily scribbled in red on a paper envelope, is part of the permanent collection of the Metropolitan Museum of Art.
Before that, Glaser gained general fame for a 1960s psychedelic poster for Bob Dylan’s album “Greatest Hits”.
Glaser’s fame grew with this poster for a Bob Dylan album in the 1960s. Credit: Michael Ochs Archives / Getty Images
Beyond his most famous creations, Glaser’s work is presented in permanent collections at the MoMA, the Israel Museum in Jerusalem and the National Archive and Smithsonian Institute in Washington DC, among others.
According to the National Endowment of the Arts, Glaser is the only graphic designer to have presented solo exhibitions at the Center Georges Pompidou in Paris and at the Museum of Modern Art in New York.
He received the National Medal of the Arts in 2009.
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Credit: Mike Lawrie / Getty Images North America / Getty Images
“Milton Glaser’s work is everywhere: in the logos of your supermarket, on the posters you see on the sidewalk and in the identity of New York,” the magazine’s editors wrote in a statement. “Without forgetting on your screens and in your mailbox, in the cover logo he designed for the first issue of New York Magazine: it is so durable that we still use it 52 years later. A large part of our magazine’s DNA encodes Milton’s ideas, visuals New York’s intelligence and sensitivity. We are sad to hear that he is gone – but what a great life he has lived. ”