Behind every designer is a list of very specific references that inform their fashion aesthetic. This week, Balmain’s Olivier Rousteing allowed fans to understand what makes him beat. Ahead of her 35th birthday, she took a trip down memory lane to revisit the childhood obsessions that continue to shape her point of view. And you can thank an iconic pop star for inspiring her ever-fierce bands.
On Instagram, Rousteing kicked off her nostalgic posts with two odes to Britney Spears, the queen of pop who dominated the 90s and early 2000s, when Rousteing was both a kid and a teenager. “This is the song I cried when I was a kid,” Rousteing joked, sharing a clip from Spears’ iconic video, “Lucky”. He then followed up the video with another post on the singer’s video for “Oops I Did It Again”, writing “that was my first [CD] I bought and was dancing to this choreography (not latex) … #imnotthatinnocent. “(By the way, there’s a whole backstory behind that latex dress; read all about it here.)
Rousteing’s obsession with Spears isn’t all that surprising (because who wasn’t obsessed with Spears at the time?). What is surprising, however, is that his style continues to influence his models. If you look at his recent Balmain shows, for example, you can see a direct correlation between him and Spears. Rousteing often plays between the sexy and the innocent in homage to the pop star, who once literally sang, I’m not that innocent. Let’s take her fall 2020 collection for example; Spears first sported the dominatrix vibe in 2001, at the VMAs. Then there is her passion for pristine white that dates back to when Spears gave bridal white a provocative touch during her performance of “Like a Virgin” with Madonna and Christina Aguilera at the 2003 VMAs. next Rousteing show, he will create an entire collection dedicated to latex in “Oops” style. Oh wait, he already did. Oops, he did it again!