‘Apkujeong’ steel. Picture Display Box IMa Dong-seok’s new work ‘Apkkoojeong’ fights against the momentum of ‘Owl’. Can Ma Dong-seok’s verbal act cause a nuclear subversion?
On the 2nd, according to the Korean Film Promotion Commission’s integrated computer network count of movie theater tickets, ‘Apkujeong’ (director Im Jin-soon) mobilized 50,932 people the day before and came second at the box office. On the opening day, it was chosen by 96,037 people, but in one day (every day), the number of viewers dropped sharply. The cumulative number of viewers is 150,387.
‘Apkujeong’ is a comedy-human drama about the story of Daeguk (Ma Dong-seok), a native of Apgujeong who lives with his colorful business idea, teams up with talented plastic surgeon Park Ji-woo (Jung Kyung-ho ) to become the founder of K-beauty. Oh Na-ra plays ‘Oh Mi-jung’, the head of the plastic surgery counseling department, Choi Byeong-mo plays Jo Tae-cheon, a heavy-handed businessman, and Oh Yeon-seo plays the role ‘Hong Gyu-ok’, VIP beauty salon director.
The film unravels the hidden story behind the splendor of the K-beauty business that started in Apgujeong-dong, a symbolic place that represents Korea’s wealth. In 2007, corporate hospitals that carry out professional marketing, not word of mouth, were born every day. Qualified doctors became stars, and their success stories appeared on television and in the news every day. Through the ‘beauty business’ that has grown into a serious industrial group, it depicts the process by which Apgujeong-dong is born as Korea’s representative ‘beauty city’.
Early on, expectations were raised for Dong-seok Ma, who achieved 10 million myths with ‘Criminal City 2’, and the return of the welcome comedy water, but after the work was released, likes and dislikes were suddenly divided , and the attendance was not shown as expected.
Ma Dong-seok was confident that it would “provide fresh fun with tongue-in-cheek excitement and strong chemistry between characters, not nuclear punches,” but it received poor reviews from critics for its loose structure, banal characters, and to a comic quotient that fell. fall short of expectations. The reviews from the actual audience are also mixed and an uneasy race is developing.
Posters for ‘Owl’ and ‘Apkujeong’. Photo: INEW, Showbox‘Owl’, which occupied the throne for 9 consecutive days after its release, is consistently attracting audiences with more than 80,000 to 100,000 units. With the cumulative audience number more than 1.21 million, it is pacing the box office this weekend.
‘The Owl’ (director Ahn Tae-jin) depicts the struggle of a blind acupuncturist who can only see at night to reveal the truth after witnessing the death of the crown prince. Yoo Hae-jin plays Injo, the 16th king of Joseon, and Ryu Jun-yeol plays Chun Kyung-soo, a blind acupuncturist who witnessed the death of Crown Prince Sohyeon. C-JeS Entertainment, Ryu Jun-yeol’s agency, took part in the production, and this is the commercial debut of director Ahn Tae-jin’s first feature, who was previously an assistant director on ‘The King and the Clown’ (2005). .
The film, which is set in the era of Joseon Injo after the Byeongja Horan, added a cinematic imagination based on the sentence written in the chronicle that describes the appearance of the Crown Prince, saying, “It seems that died of drug addiction.” Using the interesting subject of ‘blindness week’, it gives similar pleasure to a different excitement, while colorful characters seem to increase interest. New faces Yoo Hae-jin and Ryu Jun-yeol are also receiving favorable reviews.
However, the likes and dislikes about the ending were mixed.
On a relatively crowded weekend, expect a fierce clash between the two works. In particular, as much as we have to meet as many audiences as possible before the release of this year’s strongest runner, ‘Avatar: Road of Water’, ‘Owl’ is aiming for a 2 million mark, and ‘Abkujeong’ is aiming for it . rebound
Attention is focused on whether ‘Apkujeong’, who failed to overcome the baseline, will be able to rebound again, and whether ‘Ma Dong-seok Magic’ will shake up the game again.
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