A total of 409,544 people visited local cinemas on Saturday, surpassing 400,000 for the first time in more than four months since the COVID-19 epidemic earlier this year.
With new summer releases and state-funded reduction coupons to support the recovery, the film industry saw its audience increase this month.
The Korean Film Council provided coupons for tickets Thursday through Sunday for the first three weeks of this month. While the number of moviegoers during the three-week period jumped 37% from May’s total figure, the government agency extended the event for another week, ending Sunday.
With movies like “Innocence” and “Intruder” triggering the reboot, new commercial titles that weren’t in theaters between March and May also helped draw audiences to the theaters.
The thriller “Innocence”, which premiered on June 10, became the first Korean film to reach over 500,000 viewers since the virus crisis and was quickly outclassed by the zombie thriller “#Alive”, which drew more than 200,000 people on its opening day Thursday. Remaining at the top of the box office since then, “#Alive”, with actors Yoo Ah-in and Park Shin-hye, sold more than 800,000 tickets in four days.
However, as the KOFIC update measures ended on Sunday, it is not certain that the rebound will continue in the coming weeks. The daily number of moviegoers from Monday to Wednesday – when the coupons were not applicable – was mainly between 40,000 and 80,000.
Even amidst these lingering concerns, the flagship films of major film companies have confirmed their release in the coming months.
Next Entertainment World confirmed the release on July 15 of the movie “Peninsula”, one of the most anticipated movies of the year and a sequel to the hit hit “Train to Busan” (2016). Although the exact opening date has not been confirmed, Lotte Entertainment’s “Steel Rain 2: Summit” has scheduled a promotional event on Thursday, before the film’s release scheduled for early August. The criminal action movie “Deliver Us From Evil” by CJ Entertainment is also set to hit theaters in early August, followed by the firm’s musical film “Hero”, which will open later in the season.
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