Newsletter

[인사] Appointment of Yoon-mi Kim as executive director of Handok’s prescription drug division

[메디칼업저버 신형주 기자] Handok appointed Yoon-mi Kim (pictured) as executive director of the prescription drug department. Executive Director Kim Yun-mi has created various success stories based on her deep understanding, expertise and leadership in the prescription drug business. For over 20 years, he has expanded his business to sales, marketing, and business development, and has […]

Branded content powered by creators_Communicate with authenticity with consumers

After 5 seconds of playing a YouTube video, we usually press the ‘skip ad’ button. Advertising is always just a hindrance when it comes to watching the videos you want to see, and companies use all kinds of methods to grab viewers within 5 seconds. Companies, like shouting “don’t skip” and speaking as quickly as […]

Handok actor Kim Dae-myung’s ‘Festal Superzyme’ commercial released

Handok (CEO Kim Young-jin, Baek Jin-ki) announced on the 9th that they will be launching a new advertising campaign by choosing actor Kim Dae-myung as the model for Festal Superzyme, a digestive medicine for their OTC drug. According to Handok, Festal Superzyme, which came out in September last year, reflects the eating habits of modern […]

“A song that makes me buzz without realising!” Distribution industry, ‘Fly (playlist) marketing’ known as streaming

The distribution industry releases a brand song with an addictive melody, breaking the ‘playlist’ of the MZ generation [ 매드타임스 최승은 기자] Recently, the distribution industry is attracting attention by demonstrating marketing using music. This reflects the taste of the MZ generation, who use playlists of songs that fit a certain atmosphere or concept in […]

The ‘zero’ drinks market is captivating consumers in its own way

[ 매드타임스 채성숙 기자] Recently, Healthy Pleasure (the pleasure of managing health) is emerging as a new trend. Although the importance of health care has increased due to Corona 19, I do not eat unconditionally, but instead, I have chosen delicious foods as healthier products. Accordingly, the food and beverage industry is continuously launching zero […]