TAT launches “Always Warm” campaign, fly away from the cold, receive warmth in Thailand

Mr Yuthasak Supasorn The Governor of the Tourism Authority of Thailand (TAT) revealed that Thailand’s tourism industry is now improving rapidly as a V or V shape. The latest figures show that between January 1 and September 30, 2022, the number of foreign tourists has exceeded . 6 million people and the number of tourists traveling to continue to increase from around 45,000-46,000 people increased to 59,005 on September 30th.

by this recovery It shows that Thailand is a country with the fastest recovery in the tourism sector in the world, and it is expected that at least 1.5 million foreign tourists will visit every month between October and December 2022. And make for the total number of foreign tourists this year to reach the target of 10 million people, earning about 500 billion baht in foreign markets.

In order to stimulate tourist travel from all over the world during the high season at the end of this year, TAT has a plan to launch a major “Always Warm” campaign to welcome the return of tourists. as well as promoting marketing with various airlines return to provide more services to solve the problem of the number of seats of airlines that are still small This makes the price of the ticket quite expensive. According to data from the Civil Aviation Authority of Thailand (CAAT), the 2022-2023 winter flight schedule, starting from October 30, 2022 – March 25, 2023, was found to have more bookings for flights, increasing to 573,538 seats per week increased by 74.2% from the summer flight ending on September 30, 2022.

Mr. Chattan Kunchorn Na Ayudhya TAT’s Deputy Governor of Marketing Communications revealed that the “Always Warm” campaign is a major campaign that will help stimulate tourism trends in Thailand after the Covid-19 epidemic. It will present to tourists around the world that Thailand. which is an important tourist attraction in the world that is ready to accommodate foreign tourists. The campaign will coincide with the Winter Timetable, which is the busiest season for tourism. TAT intends to launch an official campaign at a trade show for the tourism industry. TAT plans to launch an official campaign at a trade show for the tourism industry from Asia or ITB Asia 2022 (International Tourism Borse) during 19-21 October 2022 at Marina Bay Sands, Singapore.

The concept and the message are two main issues to present, a campaign over the winter. by presenting that Thailand is warm Anyone who faces the cold weather in their own city, comes to Thailand. and present it in a corner for the world to see. Thailand is a city where people are friendly. And ready to welcome tourists from all over the world from this year’s winter flight schedule. The airline is increasing the number of seats in each region. The region with the greatest increase was Central Asia, followed by North East Asia. Southeast Asia, Western Europe, South Asia, etc., as well as the Russian tourist market starting to show good signs that Aeroflot will resume regular flights to Thailand. There are also many other airlines such as Air Astana, SCAT airline from Kazakhstan.

Thanet Petchsuwan Mr The Deputy Governor of Marketing Asia and South Pacific, TAT said that the tourism industry in Thailand has now almost completely returned. Only the Chinese market remains. Especially the South Asian market (India) which has all returned.

As for the Japanese market, it is believed that in the fourth quarter of this year, or in the first quarter of 66, it should return 100% compared to the same period of 2019, as well as the Indian market which is confident that the end this year returns around 80% of the year 2019 (1.9 million people), while the Korean market, Hong Kong, is likely to continue to improve as well.

In this regard, the hope or breath of Thai tourism next year will remain in the near-term market. (flight no more than 6 hours) in Asia and ASEAN zones such as India, Malaysia, Laos, Vietnam, Korea, Japan, etc., because it is a market that is affected by currency factors. and lower energy costs than the remote market Now, many tourism provinces in Thailand that used to focus on the long-haul market have begun to conquer the short-haul market more and more.

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